How Ford Survived the Economy
How Ford Survived the Economy « theurbanwallstreet.com | the hip-hop of business.
Five Lessons from 2010 Worth Repeating — Without Repeating 2010 – Rosabeth Moss Kanter – Harvard Business Review
Occasionally, I feel compelled to add something to the Bizantics blog without humore or satire, particularly when it is especially poignant.
This is one of those moments.
On-The-Job Training
I recently visited my daughter at the site of her first job out of college, teaching 7th graders in a school north of New York City. Excited as I was to see her, she was clearly exasperated by the events of the day, and began emoting like an auctioneer. In the middle of her carefully planned lesson, a student decided to lift his shirt and squirt anti-bacterial soap down his pants. Despite his obvious interest in bodily hygiene, he was awarded a free trip to the principal’s office.
They can’t train you for moments like that.
The trouble is, “they” often don’t train you at all for your first job. My daughter has often complained about that fact as a first-year teacher. Yes, she is lucky to have a job at all, and she knows it. Yes, she has an education degree from a top-rated institution, even if her concentration was on lower grade levels. Yes, she did both student- and substitute-teaching prior to landing this gig, but those rolls resemble baby-sitting more than teaching. So, when she landed a full-time position a grade level she was unfamiliar with, it was akin to being pushed out of a nest, nestled on the branches of a redwood.
Now, my daughter is no shrinking violet. The very fact that she teaches 7th grade proves that God has a sense of humor. I have come to learn that one of her favorite teenage past times was climbing on the roof of her middle school at night and sneaking into the building. She would then wander the empty halls, doing constructive things like coating the basketballs with Vaseline. Adolescent pranks aside, she is not one to complain, and is an incredible self-starter. She played Division I college soccer, held down multiple jobs in-parallel, and still had time for a healthy social life. She was once given the “Optimist Award” by her teammates, and is among the most upbeat and energetic people I know.
Listening to her current plight, I remembered my first job out of college, and the sales training activities that formed the foundation of my career. For example, I spent 2 weeks in my company’s Dallas office, learning from my mentors how to: a.) cheat on my expense reports; b.) identify the hookers at the Marriott bar, and; c.) appreciate big ears on a woman, in a handle-bar kind of way.
Never once did I visit a customer.
When I was not gathering valuable field experience, I studied arcane product catalogs, and met with managers who were as enthusiastic about training as they were about prostrate exams. Occasionally, a supervisor did seem to take joy in the process, like the purchasing manager who said nothing for 10 minutes in order to demonstrate how uncomfortable he could make me.
Similar to my daughter, I was thrust out into the world with little-to-no relevant preparation. After a few months of stumbling blindly, my company hired a “professional” sales trainer. I entered his introductory program enthusiastically, largely ignoring the Darth Vader belt buckle he was sporting. I was equally oblivious to the increasingly adversarial tone of the meeting, along with the fact that our VP of Sales was seated next to him like an old drinking buddy (which he was). Finally, after being peppering the audience with questions about his disjointed presentation, I naively asked Darth if he could write his key points on the chalk board in outline form. Red-faced, he glared menacingly at me for what seemed like an eternity. Finally, he growled, “OK, smart guy, I’ll get you for that.” He was consumed by the dark side. Stunned as I was, it dawned on me that he had been making things up all day, and I had exposed him for it. I was embarrassed, dejected, and afraid for my job — all at once. Had anti-bacterial soap been available and within reach, I may have squirted some down the trousers I was shitting in at that very moment.
So, except for the select few college grads who somehow get into a structured, relevant training program, the secret they never tell you is that training often amounts to an infant being tossed into dark water and told to swim …
…while they poke you with a light saber.
Following the Hurd
I’ve been tracking the case of Mark Hurd, ex-CEO of HP and current co-President of Oracle, like a gaper at a crash site. I don’t want to look, but I can’t help myself. As a guy, a part of me is inwardly shouting, “You da’ MAN!” while outwardly condemning his behavior as morally bereft. To my female readers, I apologize. Please understand that my inner voice stems from a gender-based reflex, not unlike hitting one with a mallet below the kneecap.
Step away from the mallet.
Over the course of my career, I’ve seen my share of objectionable behavior. For good or bad, I have evolved from being outraged to viewing it as but a piece of a larger puzzle. Some of the best employees I have ever worked with have regular dalliances, and they are somehow able to partition their personal life from work. I won’t say that I don’t judge them for their behaviors. I just don’t judge them completely.
And, let’s face it, everyone is doing it:
- Tiger Woods cheated on his gorgeous Swedish wife. Lots.
- Bill Clinton did it as a standing President, which may only prove how crazy Hillary can make you, but still …
- Mutt Lang cheated on Shania Twain, with her assistant, for God’s sake! Did he not realize how he came by his nickname? Did he not understand that he had hit life’s lottery???
- Brett Favre texted himself into infamy, despite the undying devotion of his beautiful, saintly wife.
- The spouses of Halle Berry, Sandra Bullock, and Demi Moore stepped out on them.
I could go on and on…
In March of 2009, Fortune profiled Mr. Hurd, honoring him for his accomplishments at HP, and highlighting his obsession for details and operational efficiency. Apparently, he maintains a spreadsheet that tracks and analyzes his daily tasks. Wouldn’t you just love to get your hands on some of those now?
Not unlike Ms. Fisher, confidence is a dangerous mistress. Clearly, Mr. Hurd’s belief in himself allowed him to scale the corporate ladder, but over-confidence was his undoing. As I’ve said before, it is the rarest of people who can weather great accomplishment and adulation with their humility intact. Not to go all Zen on you, but EVERY moment has two sides … a yin-and-yang, so to speak.
I have to remember that for when this blog gets BIG.
Excerpts from E-Commerce News: Tech Buzz: Winners, Losers, Heroes and Villains of 2010
Perusing the web for material, I came across a year-end articla by Rob Enderle (TechNewsWorld) that highlighted examples of ignorance and arrogance, as well as decency and decisive leadership.
Much as it is cathartic to rail against the “MAN,” executives should also be recognized for making hard decisions for the sake of the greater good, whether they be embraced by the rank-and-file or not.
In the end, it’s about doing the right thing.
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Carol Bartz – Heartless Squared
Carol Bartz was ranked as the most highly paid underperforming CEO of the year and ended the year laying off a massive number of employees with a memo that was chilling in its heartlessness. Part of the problem is Yahoo’s (Nasdaq: YHOO) board, which can’t seem to make a good decision to save its life — first passing up a massive financial opportunity to merge with Microsoft (Nasdaq: MSFT) and then picking a CEO who wasn’t qualified to run the company.
Any of us who have been managers have made bad choices with employees that have to be corrected. Bartz is an example of what can happen if you don’t do it in a timely fashion. Darth Vader would be proud.
HP’s Board – Doing What’s Right
On the positive side, we had HP’s (NYSE: HPQ) board, which was faced with a similar problem and decided to let Mark Hurd go after he crossed a number of lines. He had driven employee loyalty down to historic lows, and he either lied or told the truth so badly that his board didn’t believe him when he defended himsef against claims of harassment and leaking insider information.
Larry Ellison stepped in and raised the stakes but I really doubt it was wise for him to pit Oracle (Nasdaq: ORCL) against HP so early.
The lesson here is that as painful as it is to step up, it puts the company on a path toward healing and pulls it out of the death spiral.
Brian Dunn – Setting the Example
Best Buy (NYSE: BBY) missed earnings but instead of taking it out on his employees, CEO Brian Dunn praised their work and highlighted improvements in customer satisfaction and other internal store metrics. This kept folks focused on selling and helped him maximize results for the 4th quarter.
Since the problems appeared generally tied to competitive issues against online resellers like Amazon.com (Nasdaq: AMZN), it wasn’t his employees’ fault anyway. In the end, leaders take responsibility and take care of their people — they don’t maximize their bonuses at the expense of their folks.
Dunn is an example of how this should be done, making people proud they worked for Best Buy.
Leo Apotheker – Building Loyalty
Over the last several years, the first thing a new CEO would typically do was announce a new layoff or major cut in facilities or benefits. The first major action by HP’s new CEO was to reverse a number of his predecessor’s anti-employee policies and restore some of the salary cuts and benefits. This is a great way to establish loyalty and refocus employees on their jobs and off their resumes.
As you can tell, I’m a big believer in taking care of your people — and we focus so much on folks who don’t do this, I think equal time should be spent talking about CEOs who come through for their folks. HP is once again becoming a great place to work.
Steve Ballmer – Kicking a Little Ass
I had fun last week writing a tongue in cheek open letter to my friend Steve Ballmer. But the truth is that in 2010, he came through for Microsoft and got rid of a couple of the problematic executives and executed sharply in some critical areas.
The most important was marketing, and Kathleen Hall’s team has done incredible work improving Microsoft’s image and the Windows brand. On the stats I’ve seen, the company is actually outperforming Apple (Nasdaq: AAPL), and no company does that — let alone Microsoft.
I’m personally pleased with the successes of Windows 7, IE9, Windows Phone 7 and Xbox Kinect, but I’m particularly pleased that Microsoft has taken control of its own brand again.
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The full article can be found at: E-Commerce News: Tech Buzz: Winners, Losers, Heroes and Villains of 2010.
Ten Brands Americans No Longer Love
I think there’s a lesson or two here …
12 Signs Signs Arrogance Is Ruining Your Company
I came across an interesting article in Business Week that I felt compelled to comment on. The link to it as follows: http://www.businessweek.com/managing/content/dec2010/ca20101220_008468.htm
The comment I left was abbreviated do to work count limitations. Here is the full version, for your reading enjoyment:
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Great article. It’s always nice to see the things you have come to accept intuitively put concisely into print. Still, I can’t help reflecting on why this problem exists with such regularity in the first place. Here are some of my personal thoughts:
1. In general, it takes a maniacal commitment to succeed to attain a leadership position in large corporations. In general, you usually have to endure a lot to reach the executive management level. In the end, though, people with a maniacal commitment to succeed tend to be …. well … maniacs, who are not predisposed to reflection and/or outside guidance.
It is the rarest of leaders who reach great heights with their humility intact. I can think of a few sports examples, such as John Wooden and Mike Kryzewski of basketball coaching fame, but that’s about it.
2. A reward structure that is built around quarterly financial targets will be disproportionately focused on the short-term. Let’s face it — the maniacs at the top want to maintain their financial and social status, and much of that is derived from, “making their numbers.” So, if that’s the way that the score is kept, a company’s focus will be short-term. It’s inevitable.
3. Organizations are increasingly owned-or-influenced by remote entities, creating a management situation that is culturally-and-geographically distant and arrogant. For us survivors of the high-tech electronics evolution, this is a particularly poignant issue. It’s easy to be over-confident when you can readily leverage cheap labor, currency advantages, raw materials, and favorable regulatory environments. Somehow, good fortune makes leaders smart, while bad fortune makes them unlucky.
I’m not just picking on foreign countries and companies here. I think Americans wrote the book on this form of arrogance. We are simply getting our come-uppance now.
In a nutshell, arrogance seems to be the result of structural problems with how our businesses and leadership evolve. Start-ups morph into public companies, with a singular focus on short-term financial performance. Company leaders evolve into corporate royalty, with egos and entitlements to match. And, in one form or another, management becomes further removed from their own employees and businesses.
I’m not saying that arrogance is hopelessly entrenched in our business environment, or that there are not solutions to consider. I’m simply saying that I have to get back to working for my arrogant bosses right now;-)
Sound Bites #1
- “Not only am I living off of my expense reports, I’m even saving a little.” This quote comes from a fellow salesman whose average expense report was $1,000/week higher than his peers. He was subsequently laid off 3 months after making that remark. Go figure.
- “Mine’s bigger.” Said by yours truly to the President of my division, referring to 2 distinctly different proposal requests from the same customer, in a heated debate. Foolishly.
- “I’m just picking the fly shit outta’ the pepper.” Said many times by my friend and mentor BC, on slow days at work. I wish I knew where he got that line, ‘cuz I know he didn’t make it up himself.
- “Creativity is 95% plagiarism.” Said with regularly by my friend JT, the four-time loser (because he has worked for-or-with me on four separate occasions). I’m 100% sure he ripped that line off.
- “You’re too honest. Lie a little.” – President of a major U.S. consumer electronics company, as a side bar comment to me during a presentation to a leading cable TV company.




Ford seems to get it in a way that is rare and refreshing. They reward rank-and-file employees, manage by walking around, and cultivate diversity. In concert with those principles, they rebuilt their business from the product, up.
Given their situation, it would have been far easier to rely purely on financial engineering. Instead, they chose to lead, to inspire, to include, to trust …
… and it seems to have worked.
There’s a lesson there, methinks.